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Custom packaging design form of advertising communication

Author:yltpacking    Time:17/06/22    Click:

Packaging is the important carrier of product advertising information.In the packaging design, the main factors including product name, brand, trademark, manufacturer, raw materials, etc.This information is also the elements of information in advertising communication, advertisement dissemination of the information for creative expression, or resorting to visual representation, or resorting to auditory performance, and the ideas of information communication and target consumers through advertising media.The visual information advertisement performance also often appear in the packaging design.In this sense, the carrier of product packaging has become the advertising information.
In addition to the common packing design and convey in the advertisement information, slogan, advertising spokesperson, the visual picture commercials or print ads and other information elements are often reflected in the packaging design.Advertisement in packaging design embodies the transmission of information, can make consumers come into contact with the product packaging, recall advertising pictures, packaging design and advertising communication with each other, strengthen the role of advertising communication effect.  
Packaging design to become part of the advertising campaign.In the marketing communication, often according to the change of marketing environment to carry out the advertising activities of different themes.In the advertising campaign, need a variety of transmission methods, dissemination activities in harmony.Packaging design can be used as a means of communication, advertising campaign theme, become a part of the advertising campaign. 
The advertisement of the product packaging for other carrier.When a carrier of the social penetration by more than 20%, can see the carrier as the mass media.For sales is bigger, higher market share of products, product packaging to a certain extent has meet the requirement of become the medium of mass communication.Through the product itself market circulation channels, packaging with advertising information can be accurately to reach the target audience.In advertising communication, can choose and the close correlation between the target consumer high coincidence rate of products, product sales, the larger the other packing of the products as the carrier of advertising information dissemination. 
The advertisement of the product packaging is itself.Due to the uniqueness of packaging design itself, packaging and be produced only directional correlation between packaging products, when packing in the consumer line of sight, even if have yet to see text messages, consumers will also think of the corresponding products and brands.Packaging design has become the most direct advertising.

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